I was a key leader in defining QVC's 2019 network rebrand, centered on a new home set designed and built in-house. I led the broadcast team and partnered with the creative and scenic teams on the details, blocking, and direction for the live teams. I produced this shoot with the lighting and technical teams, co-wrote the copy, and edited the package, including graphics.
This video was created to share the brand with the garden vendors. I put together some of the best live moments in the past year that illustrate our effort to connect with the viewer in a more intimate way. The video also includes ways that we continued to bring excellent live programming through the pandemic. I edited this video and presented it to the garden category vendor team.
When the pandemic kept guests out of the studio, we brought them into live shows remotely, including celebrity appearances like Jamie Foxx. I produced and edited this highlight package showcasing how we kept live programming engaging and on-brand through social distancing.