Brand Video | Director | Editor | Creative Production Leader
I believe great video earns attention by respecting the viewer. For more than 30 years I've connected audiences with brands, live and on demand.
I'm a creative production leader who believes great video earns attention by respecting the viewer. I've spent my career finding the most effective ways to connect audiences with brands, and I do my best work alongside talented, motivated teams.
With more than 30 years in broadcast and digital content, I've worked in every seat of production: director, producer, shooter, editor, and technical director. At QVC, I was a key leader in the 2019 network rebrand, defining a more intimate look and feel and guiding a team of more than 60 production professionals through 24/7 live operations.
As VP of Production for Go Fund Yourself, I built a state-of-the-art studio and produced, directed, and edited more than 30 segments. As Co-Founder and Chief Production & Brand Officer of Let's Go Dutch, a live-streamed auction platform for collector and luxury vehicles, I lead all creative, from concept through shooting and editing. I also founded The Fret Life, a guitar lifestyle apparel brand I built from the ground up.
I'm inspired by the power of connection and creativity. I look for fresh ways to engage audiences with beautiful, story-driven content on every platform, and I'm driven by a love of learning and teaching.
Let's Go Dutch is a venture I co-founded, developing an innovative online auction platform for luxury automobiles. I created the concept, led the production, and managed all technical components. I also designed all creative content, handled filming and editing, and co-led our team as we launched this new venture.
This "Meet the Team" video is a key part of our investment campaign. I co-wrote the script and took full responsibility for producing, shooting, and editing the entire piece, making sure it highlights our vision and team expertise.
Go Fund Yourself is a startup show I built from scratch that merges crowdfunding with the excitement of Shark Tank. I produced, directed, and edited the series while managing all technical aspects, including sourcing equipment and building a state-of-the-art studio equipped with Sony robotic cameras and Blackmagic infrastructure.
In the American South during the era of slavery, the drinking gourd was a way to find north and a path to freedom, and the song sung in the fields hid directions to freedom in plain sight. At Daughter of the Stars Theater and Cultural Center, we saw it as a profound example of finding your guiding star. I handled every part of this video, from technical and creative editing to graphics, voiceover and refining the script.
I was a key leader defining the 2019 rebrand of the QVC network. This video highlights the brand, focusing on the new home set we designed and built in-house. I led the broadcast team and partnered with the creative and scenic teams, delivering the blocking and direction to the live teams. I collaborated on the copy, produced the shoot with Leah Williams, the camera operator and the lighting and technical teams, and produced and edited the package including graphics.
Created to share the brand with garden vendors, this video gathers some of the best live moments of the year that show our effort to connect with the viewer in a more intimate way, including how we kept delivering excellent live programming through the pandemic. I edited it and presented it to the garden category vendor team.
I produced and edited this video to show how we moved forward with social distancing by keeping guests off-site and using Skype to include them in the presentations.
I shot this video on iPhones with my friend Pete Willenbrock, who shot the drone footage. My son Jonathan Ruch arranged the song and recorded all of the instruments, singing with his friend and fellow worship leader Audrey DelCampo. We collaborated on settings and visual concepts, and I produced and edited the video.
Shot for the Christmas Eve 2021 service with drone, dolly, handheld, and gimbal iPhone in the chapel. I produced and shot with three other talented shooters and edited the project. The audio was recorded and mixed separately.
An acoustic guitar tribute to Jim Croce, recorded for The Fret Life YouTube channel.
Duane Allman's classic instrumental as a fingerstyle guitar cover for The Fret Life YouTube channel.
Honoring the Lynyrd Skynyrd classic in a performance for The Fret Life YouTube channel.
I co-led a Diversity and Inclusion team. One of the ways we built the culture was through short-form interviews with members of the production teams, which also became a chance to teach team members producing, shooting and lighting.
When vendors had to present from home instead of live in the studio, we produced this video from scratch to give them the specific information they needed to be successful. I helped produce and edited it.
I produced a weekly series of Gratitude videos to thank the people who kept working in the studio through the pandemic, collecting videos from different teams across the company.
I worked with the global crews team to gather videos and images welcoming teams back into the buildings as the pandemic eased, then edited the package and shared it across the global network.
I pitched Beauty 2.0 to modernize the way QVC presents beauty products: tighter shooting, different lighting and a more conversational approach built around connecting with the viewer.
An all-hands presentation I created to spark excitement about the new brand and show how QVC would intentionally create a more intimate experience with viewers.
I built the creative for our crowdfunding campaign, including the campaign page and the Meet the Team video.
A guitar lifestyle apparel brand I founded and built from the ground up, plus a YouTube channel where I share my playing.
An affiliate marketing site I built to give expert advice to people shopping for guitar players, backed by original content.
When I'm not behind the camera, I'm on stage with my son Jonathan as a father and son live music duo.
I appreciate you taking the time to look through this collection. Please reach out if you have any questions or want to connect.